MEDIAPOST | Lincoln Offers Music-Centric Corsair Campaign
Lincoln is launching a campaign for its new 2020 Corsair with the help of a newly discovered folk musician, Cas Haley.
When searching for the next face of its Corsair campaign, Lincoln turned to unknown and emerging artists and engaged the public to help make the selection. After a songwriting competition and a trip to the Grammys, Haley emerged as the chosen singer and songwriter.
The effort is an example of how Lincoln is using music to authentically engage with newer audiences, says Jon Pearce, Hudson Rouge global chief creative officer.